B-to-B Newsletter Marketing — Potential
There's no better example of the potential of B-to-B newsletters, especially for magazine publishers, than what happened with Hart Publications.
This oil & gas magazine company had no paid-subscription newsletters when it was sold to a newsletter-savvy company. A few years later, it had 10—and more on the way.
B-to-B Newsletter Marketing — Average prices
B-to-B newsletter subscription prices depend upon three factors:
- The importance of the content in helping readers increase profits
- The frequency of the newsletter
- What competitors are charging
Here are some rough annual subscription price averages by frequency of publication. Actual prices vary widely within each frequency.
- Daily: $1,400
- Weekly: $600
- 22-24x: $400
- 10-12x: $220
