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Books by Marlene Jensen,
CEO of The Newsletter Group

Best-selling MARKETING books:

Pricing Psychology ReportPricing Psychology Report
Pricing strategy for business owners and marketers. Pricing is not all logic. People respond to prices in emotional and illogical ways you can only uncover by price testing.

Pricing strategy: How to raise prices without losing orders. Use "magic" numbers which have been proven to increase responses. Includes FREE software you can use to reliably A/B split price test your Internet offerings. Downloadable e-book, PDF format. Published 2003, revised 2004.


Other recommended books

Website design help

Step by Step WebsitesGet a marketing website up fast -- so easy your grandmother could do it!

If you've never tried Dreamweaver (the best website design program BY FAR), this book will walk you through building your own website, not someone else's. A non-tutorial, hands-on, build your site manual. Also comes with 11 Great Add-ons for Websites (32 pages).

$37, 123 pages. (Dreamweaver MX book is also included, 113 pages.)

http://www.HelpForWebDesign.com
46 Ways to Raise Prices cover
 46 Ways to Raise Prices … without Losing Sales!
Pricing strategy success for small business owners: Learn how to pocket an extra 20K, 200K or even $millions, without getting a single new customer! No... you don't have to rob a bank. Or win the lottery. That extra cash is already within your grasp -- in the business you already receive. See RaiseYourPrices.com for more info. Published 2005. $75.
Tao Of Pricing cover
 THE TAO OF PRICING - PAIN-FREE pricing strategy!
This 100-page book uses Eastern philosophy to bring enlightenment to Western pricing strategy. Why wade through 300+ page pricing text books, when this small 5x7 book covers each in just a few sentences? Clearly. Concretely. Easy to understand. See TaoOfPricing.com for more info. Published 2004. $27.
Everything Business Planning Book The Everything Business Planning Book
Everything you need to launch a business -- or reevaluate a problem business. Large section on getting competitive information. 2001. $11 at Amazon.com		 Women Who Want to be Boss cover Women Who Want to Be Boss
Management strategies and tactics used by top women bosses, including Cathleen Black, Donna Shalala, Helen Gurley Brown, Sylvia Porter, Mary Kay Ash and more. How their tactics do (and must) differ from men's. 1987. $4 at Amazon.com.

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