Create a Newsletter —
Quantifying opportunities

Profitability determinants: A paid-subscription newsletter juggles three different figures that will determine if it has even a chance of becoming profitable. They are:

• Universe size
• Subscription price it can command
• Editorial costs to produce it
  

Circulation and financial models need to be created to see if you should proceed to testing. The Newsletter Group has found a number of "can't miss" newsletter ideas that are actually "can't succeed" -- due to an unfavorable combination of the above factors. Don't waste precious resources testing an idea before knowing it at least has the potential to be profitable.

Past "quantifying opportunity" projects of The Newsletter Group:

• Research ideas with potential subscribers
• Research lists to find:
  • The best prospects, and
  • The size of the prospect universe
    
• Creating circulation models, including "What if" scenarios
• Creating complete financial models
• Creating business plans used to attract funding

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